Commercial Success
Frequently asked questions
Collaborated with the owner of a local electrical company to obtain funding and launch a food bank out of an old church building.
Recruited and trained volunteers, expanding the program up to 10 helpers (7 of which were permanent).
Relocated the program from the church to a school cafeteria as the need for our work grew.
Through dedication and collaboration, the team logged over 15,000 hours of volunteer time over an eight year period (an average of about four hours weekly per volunteer).
Result: The program was able to feed 30-50 families weekly for 8 years.
I was hired into store operations and promoted to my first official leadership role after nine months on the job (among the youngest to achieve this at the time).
I practiced design thinking by identifying business opportunities and communicating them with the corporate office through the Voice of the Associate (VOTA) program.
Identified and submitted over 50 distinct recommendations through this program (more than any other employee at the time).
I saw that the foodservice offering accounted for 55% of company revenues, and so began targeting ways for the company to achieve top-line growth in this area.
One of my recommendations, the bundling of the foodservice offering through the Wawa customer app with two popular delivery services (UberEATS and DoorDash), was piloted and later rolled out company wide.
Another recommendation, the addition of a Drive Thru to some stores, was also eventually tested and rolled out after permitting.
Result: Wawa’s foodservice program experienced significant growth.
Following the landfall of Hurricane Irma in the Southwest Florida region, there were major shortages of fuel and staff.
The community struggled to gain access to essential resources, as all other fuel and convenience stores were closed at the time.
I helped Wawa invest give back to the community by working across four stores and helping to coordinate staffing, at times working +70 hours weekly between stores, until we were able to stabilize staffing.
Result: Wawa was the only fuel or convenience store chain to avoid 100% closure in the days immediately after Hurricane Irma.
While assisting senior researchers to develop a Harvard Business School case study, the team needed a way to facilitate better remote collaboration by organizing shared files.
Progress stalled when two researchers disagreed on how to do this.
I brainstormed and organized a shared file repository to track and compile the findings of all researchers (who were in different time zones), synchronously.
By positioning myself as a mediator and respecting both parties, I managed to develop a system that drastically improved communications between the researchers and expedited the study.
Result: The project was completed on-budget and ahead of schedule.
I was promoted to managerial role after working with In-Store Services (Geek Squad) to synthesize six months of customer feedback based on Net Promotor Score (NPS).
+ I produced a 12% YoY increase in client satisfaction by identifying five key opportunity areas and solving for them via a client engagement model.
I performed at the top 10% of the company in sales nationally for three consecutive years, setting an all-time record.
+ Directed an award-winning team of 30 employees, with 11 associates outperforming the marketplace average (32 stores).
+ I generated a 38.5% increase in credit card sales and worked with senior leaders to train and recruit new talent in an +$85M/yr ‘micro-market.’
Based on these results, I was invited to serve on the Financial Outcomes Committee, which advised staff at the district, regional, and executive levels.
+ I produced recommendations for optimizing net operating income (NOI) through increased sales and reduced margin loss.
Result: Findings were successfully piloted across 29 stores in South America and Puerto Rico.
A leading consumer-packaged goods company with national distribution was interested in using a scientific approach to analyze ways of improving its marketing, strategic pricing, and in-store execution efforts with distributors.
I performed competitive analysis testing to demonstrate areas in which a client could raise prices and compared the effectiveness of different product assortment options across different distributors.
I performed active listening to identify new long-term opportunities for the client to drive further revenue using by leveraging other resources from Mastercard's portfolio of analytics software.
I compiled findings and developed a cross-distributor testing process to maximize efficiency.
Result: The client was able to achieve significant cost savings and increased revenue.
I advised senior stakeholders through quarterly business reviews on how to maximize the effectiveness of the organization's strategic plan.
I revamped the board recruitment process through updated marketing materials, a redesigned board member application, and the solicitation of feedback on the onboarding process.
I supported the board in hosting the organization’s most successful-ever fundraiser, an hybrid (in-person / online) Establishing Roots auction.
Result: The organization was able to raise 38% of its annual operating budget in just 3 days.
